Examining Print Media Coverage Leading into New Zealand and British Columbia's Respective November 6, 1993 and May 12, 2009 Electoral Reform Referendums

Abstract

This thesis examined whether the print media of New Zealand and British Columbia, in the immediate month campaign period leading into their respective November 6, 1993 and May 12, 2009 electoral reform referendums, provided a deliberative environment for citizens to make informed ballot choices. This is vital on such a vote. Grounded in theories of deliberative democracy, I evaluate the print media of NZ and B.C., specifically the New Zealand Herald, the Evening Post, the Vancouver Sun, and the Victoria Times Colonist broadsheets, against three indicators: quantity of coverage, balance of coverage, and presence and type of reasoning to support taken positions. Based on the gathered results, I conclude that both NZ and B.C.’s print media attempted to provide a deliberative environment so that citizens could make informed ballot decisions on competing electoral system options. However, New Zealand’s was stronger based on displaying a high quantity of coverage on their country’s referendum between FPTP and MMP, while British Columbia’s coverage was moderate on their province’s FPTP vs. STV vote.