Heterogeneity in Attitudes Underlying Preferences for Genomic Technology Producing Hybrid Poplars on Public Land

Abstract

This study investigates the public preference heterogeneity of planting genetically improved poplar tree on public land for biofuel production in Western Canada. Using a sample of the public from British Columbia, Alberta, Saskatchewan, and Manitoba, respondents were asked to vote in a series of hypothetical referenda comparing the new proposed forest policies to the current policy (base scenario). Proposed policies varied based on poplar breeding method (traditional, genomics, or genetic modification) and whether poplars may be used for biofuel production. A respondents’ segmentation framework with cluster analysis and probit model was applied to data of respondents to uncover the heterogeneity of public’s perception. The results of this study reveal that positive and negative perceptions about planting genetically improved poplar tree in the region create a division of respondents of somewhat supporters, somewhat opponents, opponents and supporters. British Colombians and Manitobans are identified as somewhat supporters and opponents of, respectively, the new policy of planting genetically improved poplar trees on public land. On the other hand, Saskatchewanians and Albertans are identified as supporters and somewhat opponents of, respectively, the new policy.