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Analysis of the Korean Beef Market: A Study of Hotel Buyers' Perspectives of Beef Imports from Three Major Sources Part I

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dc.contributor.authorJelen, Paul
dc.contributor.authorUnterschultz, Jim
dc.contributor.authorKim, Renee B.
dc.contributor.authorVeeman, Michele M.
dc.coverage.spatialKorea
dc.date.accessioned2025-05-01T22:17:50Z
dc.date.available2025-05-01T22:17:50Z
dc.date.issued1996
dc.descriptionThis paper evaluates the five-star and four-star hotel sector component of the Korean beef market from the perspective of Canadian beef exporters. The study provides background information on this emerging market and identifies the attitudes of beef purchasers in the hotel sector to the beef products of major potential national suppliers. This information is necessary to identify buyers' perceptions and to develop plans to improve Canadian marketing strategies.
dc.identifier.doihttps://doi.org/10.7939/R3VH5CQ4K
dc.language.isoen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/
dc.subjectConsumer behaviour
dc.subjectInternational trade
dc.subjectBeef market
dc.titleAnalysis of the Korean Beef Market: A Study of Hotel Buyers' Perspectives of Beef Imports from Three Major Sources Part I
dc.typehttp://purl.org/coar/resource_type/c_93fc
ual.jupiterAccesshttp://terms.library.ualberta.ca/public

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