The Social Media Presence of Non-profit Organizations
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Lucky, S., and Rathi, D. (2012). The Social Media Presence of Non-profit Organizations. Proceedings of the 40th Annual Conference of the Canadian Association for Information Science (CAIS)., (), .
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Abstract
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Social media technologies have the potential to be powerful knowledge sharing and community building tools for both corporate and non-profit interests. This pilot study explores the social media presence of a group of forty-six Alberta-based non-profit organizations (NPOs) in this information rich space. In this paper we look at the pattern of presence of NPOs using social media and relationships with staffing structures.
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http://purl.org/coar/resource_type/R60J-J5BD
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© 2012 Shannon Lucky et al. This version of this article is open access and can be downloaded and shared. The original author(s) and source must be cited.
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en