The use of quality and reputation indicators by consumers: The case of Bordeaux Wine

Simple item page
dc.contributor.authorLandon, Stuart
dc.contributor.authorSmith, Constance E.
dc.date.accessioned2025-05-01T12:14:32Z
dc.date.available2025-05-01T12:14:32Z
dc.date.issued1997-09-01
dc.descriptionThe absolute and relative impact of current quality and reputation variables on consumer decisions are examined using data from the market for Bordeaux wine. The estimates indicate that a model of consumer decision making which incorporates information on reputation (past quality) and collective reputation (average group quality) rejects alternative models that include current quality. The results also indicate that reputation has a large impact on the willingness to pay of consumers, that long term reputation is considerably more important than short term quality movements, and that consumers react slowly to changes in product quality. Collective reputation is shown to have an impact on consumer willingness to pay that is as large as that of individual firm reputation. If reputation and collective reputation effects are ignored, the estimated impact of current quality and short term changes in quality on consumer behaviour are overstated.
dc.identifier.doihttps://doi.org/10.7939/R37941B0J
dc.language.isoen
dc.relationhttps://doi.org/10.1023/A:1006830218392
dc.relation.isversionofLandon, S., & Smith, C.E. (1997). The use of quality and reputation indicators by consumers: The case of Bordeaux wine. The Journal of Consumer Policy, 20(3), 289-323.
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectAverage Group
dc.subjectShort Term Change
dc.subjectTerm Change
dc.subjectRelative Impact
dc.subjectConsumer Behaviour
dc.titleThe use of quality and reputation indicators by consumers: The case of Bordeaux Wine
dc.typehttp://purl.org/coar/resource_type/c_6501 http://purl.org/coar/version/c_970fb48d4fbd8a85
ual.jupiterAccesshttp://terms.library.ualberta.ca/public

Files

Original bundle

Now showing 1 - 1 of 1
Thumbnail Image
Name:
Landon&Smith_UseofQualityandReputation_1997_Sep.pdf
Size:
1.1 MB
Format:
Adobe Portable Document Format
Download

Collections

Journal Articles (Economics)