Activating Alumni Engagement: The impact of an engaged alumni community on an institution’s strategic goals
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Purpose: Engaged alumni have the potential to make a profound impact on an institution’s
strategic goals as mentors, teaching partners, advisors, lifelong learners, employers and donors.
Although alumni relations and engagement have been studied for decades, few researchers have
attempted to connect the impact of alumni involvement to the goals and objectives of an
institution’s strategic plan. This study aims to close that gap by asking, in what capacity do
alumni want to be involved in activities that may help advance the strategic goals of their alma
mater?
Method: Through semi-structured, one-on-one interviews with five engaged alumni from
the Southern Alberta Institute of Technology, this qualitative study connects alumni engagement
activities to the objectives outlined in the institution’s five-year strategic plan. Results: The
results strongly indicate that an engaged alumni population can significantly impact an
institution’s strategic goals and that alumni engagement professionals should be seen as valuable
partners on its road to success.
Value: The data presented in this study provide alumni
engagement offices with ideas for future alumni programming and research opportunities that
may inform those programs.
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http://purl.org/coar/resource_type/c_1843
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en