Secondary Market Research Tutorial: Getting to Know Your Industry
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Buschert, Kim, & McCauley, Aleha. (2017). Secondary Market Research Tutorial: Getting to Know Your Industry. WILU 2017, Edmonton, AB, May 23-25.
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Conducting secondary market research is now part of many business and management programs. Learning about one’s industry involves gathering general market trends, and information about the external environment, competition and consumer behaviour. However, while secondary research is integral to successful venture design, business planning and marketing strategy, it is seen by many as a time consuming and challenging process. UBC librarians at the Vancouver and Okanagan campuses have been supporting students to learn how to identify and use credible proprietary and open access secondary market research sources through in-class workshops. We were interested in how we could support this expanding and broad-based research need in a sustainable and flexible way.
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http://purl.org/coar/resource_type/c_6670
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en