Arthur's Agendas: An Aardvark Avatar Edutains

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Mackey, M., (2000). Arthur's Agendas: An Aardvark Avatar Edutains. Bookbird: A Journal of International Children's Literature , 38(1), 37-40.

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Abstract

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Mackey discusses the impact of television on young viewers by tracing Arthur the Aardvark's transformation--and influence on children--from a literary creation to the popular hero of a daily TV show and a Web page to an ActiMate doll.

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http://purl.org/coar/resource_type/c_6501 http://purl.org/coar/version/c_970fb48d4fbd8a85

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© 2000 Margaret Mackey et al. This version of this article is open access and can be downloaded and shared. The original author(s) and source must be cited.

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en

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